Consumer Motivations for Sharing Luxury Brands

Opportunity for luxury brands in China

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

Understanding luxury consumption in China: Consumer perceptions of best-known brands

☆ The authors gratefully acknowledge financial sup Science Foundation of China (08CTQ008), the National China (70832001, 70902017), the Shanghai Pujiang Ta Competitive Research Grant from Hong Kong Polytech authors thank two anonymous reviewers and the gue Megehee, for their insightful comments on content acknowledge the revision suggestions by Alison Lloyd version of this article. ⁎ Correspond...

Understanding the Motivations of Consumer Knowledge Sharing in Online Community

Today’s advanced web-based technologies create expanded opportunities for collaboration and customer knowledge sharing. However, research on customer knowledge sharing in web-based communication remains new. This study aims at proposing a theoretical framework for understanding customer sharing behaviors, which we define as voluntary acts of contributions by providing information or sharing exp...

Free-Riding and Luxury Brands on the Internet

Luxury is a complex industrial activity whose products combine strong vertical differentiation and a meaning value for the consumer. Luxury offers experiences, the economy of which is based on signalling. This gives rise to intense intangible investment internalized by trademark law and vertical restraints in distribution. However, the extent of the added value and the power of externalities as...